Win better pitches
Find persuasive comparable matters faster, and tailor the credentials you send to the client, the sector and the commercial context in front of you.
Credentials intelligence for law firms
Find the experience that wins the pitch
Your firm has already done the work that would win this mandate. LawCreds makes it findable: one structured, searchable credentials database for partners, BD directors and marketing teams.
- Advanced filtering
- Tailored pitch shortlists
- Year-round rankings readiness
More than a static credentials bank.
Cross-border M&A, manufacturing, Japanese acquirer
PracticeM&ASectorManufacturingJurisdictionJapan / USDeal value¥5–50bn
Acquisition of a US precision-components manufacturer
Buy-side · Japanese listed acquirer · completed · lead counsel
Joint venture with a European automotive supplier
Buy-side · manufacturing · antitrust clearance in two jurisdictions
Carve-out sale of a semiconductor equipment division
Sell-side · cross-border auction · Japanese seller
3 of 168 credentials matched
Export shortlistIllustrative. Matters shown are generic examples, not client engagements.
The problem
Your best experience is hard to identify
Nothing is missing from your firm's track record. It is just not in one place, in one shape, where anyone can search it.
Matter experience is scattered and underused
Each practice group keeps its own record, in its own format, at its own level of detail.
Credentials live across Excel, Word, email and old decks
Plus threads, shared drives and, most of all, individual partner memory.
So the strongest comparable matter never surfaces
Partners cannot identify it quickly, and a pitch goes out with the matters someone happened to remember.
The LawCreds solution
A single, searchable credentials database
- Capture matters immediately, in a consistent and reusable format.
- Advanced filtering built for how legal work is actually described.
- Build better shortlists for pitches, directories and BD insight.
Outcomes
What LawCreds helps your firm achieve
Four things change once every matter is captured the same way and everyone can search the whole record.
Accelerate rankings
Keep evidence ready for directories, awards and league tables all year, instead of rebuilding matter descriptions in the annual scramble.
Coordinate partners and BD teams
Give partners, associates and BD professionals one reliable source for experience and proposal support, rather than a chain of internal emails.
See your firm's strengths clearly
Spot growth opportunities by practice, industry, geography, client segment and the work patterns that keep recurring.
How it works
From scattered matters to strategic credentials
Five steps. The first one is a data migration we run with you; the rest is how the firm works from then on.
01Import
Gather the credentials and matter lists you already have, wherever they live today.
02Structure
Normalize every matter against a taxonomy built for your firm's practices and sectors.
03Search
Filter by practice, sector, jurisdiction, client type, lawyer, deal value and outcome.
04Format
Produce client-ready shortlists for proposals, directory submissions and rankings.
05Learn
See strengths, gaps and recurring patterns across the whole body of work.
Built for real workflows
Organised around how firms actually sell expertise
Finding relevant matters, proving experience, and turning past work into credible market-facing narratives.
Pitches & RFPs
Shortlist relevant matters and build tailored client credentials without starting from a blank page.
Rankings & directories
Keep directory and award evidence current throughout the year, ready when the submission window opens.
Sector campaigns
Turn experience data into newsletters, client alerts and targeted sector campaigns.
Inside the platform
More than a static credentials bank
A credentials database is only useful if lawyers trust it, feed it and are allowed to use what is in it. LawCreds is built around those three problems.
- Your firm's taxonomy
- Practice areas, sectors, client types and deal roles are configured per firm, not forced into someone else's model.
- Confidentiality controls
- Mark a matter confidential, restrict who can see it, and keep client-identifying detail out of the wrong export.
- Review and approval
- New credentials go through lawyer and BD review, so what reaches a client-facing document has been checked.
- Pitch-list exports
- Export a shortlist to PDF, Excel or plain text and drop it straight into the proposal you are already writing.
- Search that fits legal work
- Combine free text with structured filters, including lawyer, jurisdiction, deal value bands and outcome.
- Full audit trail
- Every change is recorded, with who made it and when, which matters when the record supports a submission.
Who it's for
One database, three jobs
Partners & practice heads
Answer "have we done anything like this?" in seconds, for your own practice and for the ones you need to cross-sell.
BD & marketing teams
Stop chasing partners for matter descriptions. Assemble a credible shortlist yourself, then send it for approval.
Knowledge & operations
One consistent record with a defined owner, an approval path and an audit trail, instead of a folder nobody maintains.
Questions
Frequently asked
What happens to the credentials we already have?
They come with you. We import the spreadsheets, decks and matter lists your teams keep today and normalise them against a taxonomy set up for your firm. The migration is part of onboarding, not a separate project you have to staff.
How is client confidentiality handled?
Confidentiality is a property of each matter, not an afterthought. A credential can be marked confidential, restricted to named roles, or kept out of exports entirely, so a shortlist can be produced without disclosing what should not leave the firm.
Is our data separated from other firms?
Yes. Every firm is a separate tenant with its own users, taxonomy and records, enforced at the database level as well as in the application.
Does it work for a Japanese firm?
Yes. The platform is built for firms working across Japanese and English, including bilingual matter records and exports intended for international clients and directory submissions.
How much work is this for our lawyers?
Capturing a matter is a short structured form, designed to be completed while the matter is still fresh. The heavier lifting — normalising, filtering, formatting for a pitch — is what the platform is for.
How do we start?
With a demo on your own material. We will walk through a working database, then discuss what your firm's import and taxonomy would look like.
Request a demo
See it against your own credentials
Tell us a little about your firm and we will set up a walkthrough. No prepared data required on your side.